1. Nail down the domestic and international rights and franchise it in other states and countries.
Remember the story of Ray Kroc and McDonald's.
McDonald's:
"In 1954 he [Kroc] was surprised by a huge order for 8 multi-mixers from a restaurant in San Bernardino, California. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items—burgers, fries and beverages—which allowed them to focus on quality at every step.
"Kroc pitched his vision of creating McDonald’s restaurants all over the U.S. to the brothers. In 1955 he founded the McDonald’s Corporation, and 5 years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger."
2. You can simply copy the concept and add your own ideas. McDonald's has had a lot of imitators over the years.
Every TopChef winner uses bacon.
ReplyDelete"one kicks oneself for not thinking of it"
ReplyDeleteHere are two options:
1. Nail down the domestic and international rights and franchise it in other states and countries.
Remember the story of Ray Kroc and McDonald's.
McDonald's:
"In 1954 he [Kroc] was surprised by a huge order for 8 multi-mixers from a restaurant in San Bernardino, California. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items—burgers, fries and beverages—which allowed them to focus on quality at every step.
"Kroc pitched his vision of creating McDonald’s restaurants all over the U.S. to the brothers. In 1955 he founded the McDonald’s Corporation, and 5 years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger."
2. You can simply copy the concept and add your own ideas. McDonald's has had a lot of imitators over the years.
- DEC (Jungle Trader)